Business & UX

Strategy Consulting

Preeminence is achieved by seeing beyond the surface. It’s about understanding the unspoken and latent needs of your customers and innovating within constraints to deliver value.

My program is designed to ethically set your product or service apart from your competitors.

When you deeply understand your customers, uncovering the experiences they crave, I help position you as the market leader.

Preeminence & Ethical

competitive advantage

Three lenses of strategy

Business Lens
Strategize for Growth and Profitability:
- Increasing repeat purchases
- Increase your pricing
- Sell to more customers, expanding market reach
- Increase efficiency and ease of use
Customer Lens
Connect with your Customers:
- Connect human needs to viable business solutions
- Ensure your product/service resonates deeply and fosters loyalty
- Uncover the latent needs, hidden desires, and unsolved problems of your target audience
Product Lens
Innovate for Ethical Competitive Advantage:
- Iterate and refine your Product
- Innovate by recombining existing solutions
- Solve new problems your competitors aren’t solving
- Develop ethical competitive advantage to set you apart in your market

Testimonials

“Translating Josh's very sophisticated knowledge to entrepreneurs brings enormous advantage.” - Jay Abraham

Jay Abraham, Marketing Pioneer
https://www.abraham.com/
"I made remarkable breakthroughs!" - KB Roowala

“After our first session, I am looking at our current data from a different lens. I made some remarkable breakthroughs, specifically, that I wasn't focusing on where the major source of our profit was coming from. I have a lot more clarity now!”
CEO @ Perfumes Los Angeles
https://perfumes.la/
"I became a true leader." - Amaury de Thibault

"I saw a transformation in myself as I became more comfortable solving my business challenges and having the difficult conversations that needed to happen.
"Josh helped me became aware of my full potential and feel more comfortable as an entrepreneur.”
Founder @ Stakha.io
"Josh is skilled at framing challenges from perspectives I did not consider." - Aaron Denham

"I value Josh's expertise in listening, framing, and cutting through the noise to clearly identify and name the root issues at hand. Core to this is Josh's skill at framing challenges from perspectives I did not consider. One of the most valuable lessons Josh imparted is the importance of one's mindset."
Owner & Managing Director, Center for Family Development
"Hands-down one of the best researchers I have ever worked with." - Britta Burlin

"Josh LaMar is hands-down one of the best researchers I have ever worked with. His user-centered approach shines a light on the underlying human needs and behaviors that are so critical to understand in product development."
Britta Burlin, Principal Design Manager, Microsoft
"Every time I talk with him, I learn something new."- Jaime Hwacinski

"Josh is an expert in understanding our customers. Every time I talk with him, I learn something new: a new research methodology, insight around a target user, or trends that impact our products.
"I rely on Josh’s insights and intuition to uncover target user behaviors, needs, and motivations which is paramount to defining and designing products. Having a highly skilled researcher like Josh to help frame and target the right problems to solve is a huge advantage."
Jaime Hwacinski, Head of Product, Microsoft Word
"Keen sense for how to take what we learned to impact the product strategy."- LiAnne Yu

"Josh is extremely personable and easygoing - he made the whole process fun and exciting. He is also very focused and passionate about his work, and cares deeply about user research. I appreciate his respect for open-ended qualitative research, his empathy for our users, and most of all, his keen sense for how to take what we learned to impact the product strategy."
LiAnne Yu, Anthropologist, Writer, & Entrepreneur
https://lianneyu.com/