The path to preeminence:
Business & UX Strategy Consulting

Get ahead of your competitors:

Step into preeminence

What if the secret to becoming the preeminent force in your market lies not in fixing your product, but in connecting your customer's needs to your product or service?

My consulting program is designed to set your product or service apart from your competitors. When you deeply understand your customers, uncovering the experiences they crave, I help position you as the market leader.

Three lenses of strategy

  • Office building

    Business Lens

    Strategize for Growth and Profitability:

    • Increasing repeat purchases

    • Increase your pricing

    • Sell to more customers, expanding market reach

    • Increase efficiency and ease of use

  • A blurry crowd

    Customer Lens

    Connect with your Customers:

    • Connect human needs to viable business solutions

    • Ensure your product/service resonates deeply and fosters loyalty

    • Uncover the latent needs, hidden desires, and unsolved problems of your target audience

  • Hammer

    Product Lens

    Innovate for Ethical Competitive Advantage:

    • Iterate and refine your Product

    • Innovate by recombining existing solutions

    • Solve new problems your competitors aren’t solving

    • Develop ethical competitive advantage to set you apart in your market

ethical competitive advantage

Preeminence is achieved by seeing beyond the surface. It’s about understanding the unspoken and latent needs of your customers and innovating within constraints to deliver value. I help you see what others don’t and turn that insight into market leadership.

The path to preeminence is your bridge to becoming the preeminent force in your industry. From uncovering your Unique Selling Proposition to understanding the nuances of customer motivations, I equip you with the strategies to not just participate in the market but to lead it.

Testimonials

  • Jay Abraham

    “Translating Josh's very sophisticated knowledge to entrepreneurs brings enormous advantage.” - Jay Abraham

    Jay Abraham, Marketing Pioneer

    https://www.abraham.com/

  • "I made remarkable breakthroughs!" - KB Roowala

    “After our first session, I am looking at our current data from a different lens. I made some remarkable breakthroughs, specifically, that I wasn't focusing on where the major source of our profit was coming from. I have a lot more clarity now!”

    CEO @ Perfumes Los Angeles

    https://perfumes.la/

  • Amaury de Thibault

    "I became a true leader." - Amaury de Thibault

    "I saw a transformation in myself as I became more comfortable solving my business challenges and having the difficult conversations that needed to happen.

    "Josh helped me became aware of my full potential and feel more comfortable as an entrepreneur.

    "I became a true leader."

    Founder @ Stakha.io

  • Aaron Denham

    "Josh is skilled at framing challenges from perspectives I did not consider." - Aaron Denham

    "I value Josh's expertise in listening, framing, and cutting through the noise to clearly identify and name the root issues at hand. Core to this is Josh's skill at framing challenges from perspectives I did not consider. One of the most valuable lessons Josh imparted is the importance of one's mindset."

    Owner & Managing Director, Center for Family Development

  • Britta Burlin, Principal Design Manager at Microsoft

    "Hands-down one of the best researchers I have ever worked with." - Britta Burlin

    "Josh LaMar is hands-down one of the best researchers I have ever worked with. His user-centered approach shines a light on the underlying human needs and behaviors that are so critical to understand in product development."

    Britta Burlin, Principal Design Manager at Microsoft

    https://www.microsoft.com/

  • Jaime Hwacinski

    "Every time I talk with him, I learn something new."- Jaime Hwacinski

    "Josh is an expert in understanding our customers. Every time I talk with him, I learn something new: a new research methodology, insight around a target user, or trends that impact our products.

    "I rely on Josh’s insights and intuition to uncover target user behaviors, needs, and motivations which is paramount to defining and designing products. Having a highly skilled researcher like Josh to help frame and target the right problems to solve is a huge advantage."

    Jaime Hwacinski, Head of Product, Microsoft Word

    https://www.microsoft.com/

  • LiAnne Yu, Anthropologist

    "Keen sense for how to take what we learned to impact the product strategy."- LiAnne Yu

    "Josh is extremely personable and easygoing - he made the whole process fun and exciting. He is also very focused and passionate about his work, and cares deeply about user research. I appreciate his respect for open-ended qualitative research, his empathy for our users, and most of all, his keen sense for how to take what we learned to impact the product strategy."

    LiAnne Yu, Anthropologist, Writer, & Entrepreneur

    https://lianneyu.com/

Ready to transform your business?

The path to preeminence starts with a single, decisive step.

Contact me to begin your transformation into the market leader your customers are seeking.

Let's build a future where your brand is not just recognized, but revered.