about josh lamar
Josh LaMar is a musician and a creative problem thinker. Across over 20 years as a UX professional, Josh has worked in Healthcare, Banking, and Big Tech-spending 12 years at Microsoft as a Principal Design Research Manager working in communication, time management, content consumption, and productivity spaces.
After the, “Best midlife crisis ever,” Josh quit his successful career at Microsoft to move to Paris, France and study French Language and Poetry. Acknowledging the toxic effects of burnout lead to new inspiration and healing. Not finding the company he wanted to work in next, Josh became an entrepreneur and started his own UX Research and Design agency, Amplinate.
Josh is the Co-Founder and CEO of Amplinate, a cross-cultural, international research and design agency specialized in cross-market synthesis so you can move fast and with confidence.
When he's not helping entrepreneurs and running his company, Josh can be found playing the piano, studying languages and poetry in English, French, Spanish, Portuguese, and German, and celebrating his love for food, wine, and travel around the world.